by Noah Cohen
So, here it is in the condensed form. I am an entrepreneur with over 10 years of experience in start-up development. My largest of many companies is Premier Innovations Group which I founded in 2007. Premier Innovations Group is a Pittsburgh based spirits importing company that launched Clique Vodka and Don Pantaleon Tequila into the US markets. Premier is a conglomerate that owns an event-based entertainment company and graphic design company which serve as subsidiaries.
At the age of 30, I have been involved in the development over 20 start-up projects in a broad range of industries including technology, real estate, restaurants, chemical products, direct sales, advertising, music, nonprofit philanthropy and entertainment. After constant new ventures, many successful some complete failures, I have been on a quest to achieve a great quality life and be the best person I can be since my very first major failure over 10 years ago. Although I am never complacent, I think I remain reasonably well. I do very well financially and will never have to worry about money again, but more importantly I have strong relationships. I work for myself doing only what I love and want to do every day of my life no matter what. Pretty lucky? No, I don’t think luck had much to do with my journey. Luck is a cop out for success and I sure don’t think you learn much when something is luck related. I have often said I’d feel like I completely cheated if I won the lottery and would not be interested in financial success by luck. I must have rich parents that gave me money to start my first company or I sued someone or my uncle died and gave me an inheritance? No, I never had that luxury. I must be a genius then, that’s it. No, actually I consider my intelligence to be average maybe a little below. I don’t think I am a smart man. No IQ to brag about or scholastic excellence. Complete normality there. No natural talent my brother got that. So what is it? Well its pretty simple actually. I am a doer.
When everyone says something can’t be done, this something sounds like a good idea to me because I am sure it can be done. And, I am willing and open to do it. Why not? Anything one person does another person can do, so why not? Even if it hasn’t been done before, when your attitude says “I can” and you dive in and do something anything will and can be done. What are you afraid? Failure? Failure is inevitable and when you take a step back and learn to be a problem solver and then implement solutions, you will move two steps forward. Failures and mistakes are the building blocks of knowledge; they are the “how to and not to do again roadmap”. You learn to be a great problem solver when you’re a doer. We are all problem solvers deep down but if you don’t do anything theres nothing to solve. No practice makes inexperience.
When is the time to start doing then? Everyone says to me “I'll wait until this and then I'll do it” or "when this goes I'll do this." This is vicious procrastination cycle of lies to tell yourself. How about start NOW? I mean right now.
What will you do in the next 10 minutes, 10 hours or 1 day after you read this? Stop waiting. Be a doer and start doing something you are passionate about right now. Get ready to make commitment to yourself and do something. Even something small toward accomplishing something you are passionate about. It does not have to be cold turkey if you are committed to other jobs and things, but you must get started with something now. Do something. Commit one hour a day. Or 10 hours a week. Make changes if you are not doing what your passionate about and become a doer. No excuses, no “I'll do it tomorrow" or "when this happens, I'll do it", none of that.
When you just dive and start with those fear bubbles popped you will see some accomplishments and it will motivate you to get your project from A to B. Then, with some sacrifice, dedication, commitment and drive, these core values will get you to C. C many times yields a better quality of life. If it doesn’t yield a better quality of life, keep going! Weather that storm and push on. Remember nothing is the only thing that comes from doing nothing. Right now is your time to be a Doer.
Yours In Success,
For more about Premier Innovations, click here.